Owning a hotel in a scenic location is no doubt a great business and a great way to make money, However, it is also important for you to remember that, if you live in a country that is already a tourist destination, then you will have a lot of competition in the field and therefore you will need to do a lot of work in terms of marketing for you to make certain that you and your hotel stands out.
In this day and age, the best and most inexpensive form of marketing is online marketing. As you are marketing your hotel to tourists, this form of marketing will serve you well as you will be able to reach thousands of different people from all corners of the world with a simple click of a button and very little expense. It would be useful for you to hire the services of a professional photographer who will be able to come in and take pictures of your hotel for you to post online on your official Facebook page, your Twitter page and more importantly your Instagram page. In addition to great pictures, you will also need to have a number of professional videos done of your hotel in order to post online for the viewing pleasure of your potential guests. It would be a great idea to hire a company that will be able to do an Aerial survey Australia of your hotel and the scenic location it is in, as this will work to attract people to your hotel in ways that a regular picture of video will not.
In addition to getting a better and more professional video, an aerial survey will also allow you to capture the beauty of a wider area where you will be able to show your potential guests, not only the hotel they will be staying at but also the beautiful areas around the hotel that they will be able to visit and experience.
Word of mouth advertising
One of the best ways of advertising any product or service is word of mouth advertising and today with social media available to us, word of mouth advertising is so much more than it used to be. What you will need to do in the first few months of your business is to routinely invite people with many followers online to come and stay at your hotel for free in exchange for great pictures of themselves at the hotel that they will post on their own profiles online.